Fast fashion clothes have a much higher cost than their retail selling price. They have a huge enviromental cost (one kilogram of clothing over its entire life cycle creates 11 kilograms of greenhouse gases) and also an ethics problem (how do you think big retailers manage to create this incredibly cheap t-shirts and still make a profit?), which is modern slavery.
In Comovita.eu, we believe that there is an alternative to this model, one that doesn't kill our planet and that neither it keeps promoting low wages, long working hours and almost no work rights in non developed countries. We believe its possible to dress well without causing a negative impact. We believe in the new fashion.